On Black Friday 2017, data from Adobe Digital Insights stated that “American shoppers spent a record $5 billion in 24 hours” — marking a 16.9% increase in dollars spent online, compared with Black Friday 2016. A big piece of that pie was the nearly $2 billion spent on mobile devices alone (a record 36.9% of all sales and 54.3% of all site visits). Cyber Monday 2017 then hit record-breaking single-day online sales figures at $6.59 billion (again with a record-breaking $2 billion in mobile sales)! And while brick and mortar stores also performed well, it’s increasingly easy to see why your business needs to create or maintain a strong online marketing strategy.
In the spirit of joy, giving, and mega e-commerce sales (wa-hoo!), we’re not just serving up a platter of 2017’s holiday e-commerce stats — we’re gifting you with our very own “Digital Marketing 12 Days of Christmas!” Let’s just say it’s our fun, festive way of showing you some of the key elements involved in a successful online marketing campaign. Enjoy!
On the # day of Christmas, the Smarter Searches team gave to me…
A Great PPC Strategy
Two Facebook Ads
Three Fresh Campaigns
Four Calling Leads
Five Golden Backlinks
Six Social Posts Gleaming
Seven SEO Statistics Gaining
Eight Tweets ‘a Trending
Nine Sites Converting
Ten Blogs of Learning
Eleven Pinners Pinning
Twelve Businesses Booming
That’s…twelve business booming, eleven pinners pinning, ten blogs of learning, nine sites converting, eight tweets ‘a trending,
seven SEO statistics gaining, six social posts gleaming, five golden backlinks, four calling leads,
three fresh campaigns, two Facebook ads, and a great PPC strat-te-gy!!!!
Happy Holidays From Smarter Searches
As the end of 2017 approaches, we hope that you’ve had a great year in business and that your holiday season is booming with sales — online or off. However, if 2017 wasn’t the online business marketing extravaganza that you’d hoped, give us a call. Our Knoxville, TN-based digital marketing company will help you make 2018 your best business year yet!
Merry Christmas and happy holidays from the Smarter Searches team!