Facebook has been around for almost 15 years, and yet it still hasn’t appeared to have worked itself into college-level marketing and advertising courses. If our 20-somethings aren’t learning the in and outs of social media advertising, it is likely that marketers of all ages are finding themselves confused over the popular trend.
If you are brand new to social media advertising, boosting your Facebook posts is a great place to start — and it can cost as little as $1. The low cost of Facebook advertising is one of the multitude of reasons it is used by so many businesses and marketing professionals. For less than $100, you can potentially reach thousands of members of your target audience. Facebook allows you to target your posts to a specific audience, including demographic and interest-based parameters.
Prepare your social post and post to Facebook. If your business has both a Facebook and an Instagram account, make sure the two are linked as it will allow you to easily boost your post to both accounts from the Facebook app.
Select the “Boost Post” underneath the post you would like to boost to your target audience.
Choose your main goal. Is the goal of boosting the post to gain likes and comments, or would it be more useful to engage with potential clients or customers?
Create your target audience. Start by selecting the region you would like to reach people in. Then choose the characteristics you want the people in that region to have, including demographics, interests, and behaviors. Next, choose the age range of your audience. These days, people of all ages are Facebook users, making it easy to reach any audience. Finally, select if you want to specifically target men, women, or both.
Determine your budget. Sliding up and down the budget scale will show you the estimated number of people in your chosen audience you can reach for that dollar amount.
Decide how long you want your boosted post to run. If you’re not sure, don’t worry. You can always go back and shorten or extended the time frame later.
Finally, enter your payment method and confirm by clicking the “Boost Post” button. It’s as simple as that! Facebook must then approve your post, but this typically only takes a couple of hours. Your ad will be up and running in no time!
Boosting posts from your company’s Facebook and Instagram pages is a great place to start if you’re thinking about advertising on social media. Facebook makes the process simple and easy, and allows you to see the results of your posts updated in real time: including link clicks, number of views, and more. If you have a product or service you want more people in your audience to see, try boosting some posts about it and watch your business grow — all from an app on your phone.