how to help graphic designers with your branding

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser When it comes to branding, web design, and print marketing, designers (our team included) always aim for “wow.” It’s simply in our nature to want to design something that our clients…

12 days of Christmas digital marketing from Smarter Searches

On Black Friday 2017, data from Adobe Digital Insights stated that “American shoppers spent a record $5 billion in 24 hours” — marking a 16.9% increase in dollars spent online, compared with Black Friday 2016. A big piece of that pie was the nearly $2 billion spent on mobile devices alone (a record 36.9% of…

Tristan Harris' thoughts on ethical design and time well spent

“How do you ethically shape the thoughts and actions that will appear in a billion people’s minds today?” That’s the question Tristan Harris, a former Design Ethicist at Google, is currently trying to figure out — or at least make everyone think about when it comes to designing technology, software, advertising, and apps ethically. Harris,…

responsive web design vs. adaptive web design for SEO

When creating a website in today’s marketing world, companies need to consider how their website looks and functions on a mobile device — they need to pay attention to mobile SEO. Simply put, today’s internet users use their mobile devices for just about everything: shopping online, reading articles, searching the internet, browsing for local businesses,…

how to reinvent your business and examples of businesses that have reinvented themselves

Every so often, you reinvent yourself. Think about the clothes you wear now versus the clothes you wore last year, 5 years ago, 10 years ago, in high school, in grade school. They’ve changed, haven’t they? In fact, it’s probably easy to say that you’ve changed and found better ways to dress and express yourself…

how to find and act on inspirations for your business

Reviewing selections of “Brain Storm: Unleashing Your Creative Self” by Don Hahn In his section on inspiration, Hahn takes us through the variety of magical ways in which someone might find inspiration: the breakthrough eureka moment, the spark that finds its way into your mind in the dead of night. Either way, they’re all valid…

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