using IGTV for marketing

I teach Digital Marketing Strategy at the University of Tennessee. I was preparing my slides Tuesday for our lecture and discussion about Instagram. By the time I had given my lecture on Thursday, the content in my presentation was out of date. How could a platform change so dramatically that in two days my notes…

marketing advice for unpopular products

When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you find that the job is considerably less sexy than you…

why mobile SEO matters for your digital marketing strategy

For years, our team has been beating a dead horse. Not a literal dead horse, but the metaphorical dead horse of the importance of SEO for mobile devices. Google has said (more than once) that mobile searches have outpaced desktop searches since about 2015. They haven’t identified the number, but several of us in the…

how to conduct a competitor analysis for businesses

Understanding your clients’ competitors is crucial in the marketing space. However, we know that most people are doing their competitor analysis completely incorrectly. We’ve identified four of the biggest mistakes businesses are making when evaluating the competition and we want to help you correct them. You’re looking at 2-3 competitors who follow similar models to…

why you should build your website in Wordpress

  My team and I recently came back from Pubcon Las Vegas, a conference that I attend and speak at each year. One of the keynote speakers was Joost de Valk, creator of the immensely popular Yoast SEO plugin (one that we use on nearly all our clients). In his speech he made a claim…

Square's Video Featuring Yassin's Falafel House in Knoxville, TN

Recently Courtney gave a presentation at Pubcon about creating sexy B2B content. In her presentation, she talked a great deal about one particular video, from Square’s dreamer series, that really stood out — a video about “Yassin’s Falafal House,” located just a few blocks from our office in downtown Knoxville. We’ll include more about her…

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