I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is an enormous cultural phenomenon, the…

email marketing tips on the Smarter Searches blog

Email marketing isn’t very sexy – we all know that – but it can be really effective when it’s done well. It often has a higher rate of ROI and conversions than social media, and it is an incredibly affordable component in your marketing budget. Keep in mind that people are inundated with email each…

history of women in technology

Have you ever heard of Ada Lovelace? If you said no, you’re probably not alone. What about Grace Hopper? No again? Well, what about Steve Jobs? Steve Wozniak? Bill Gates? The last three are almost all undoubtedly yeses. As we round out the end of March, another Women’s History Month is coming to a close….

5 social media tips to build better social media engagement on the smarter searches blog

We all know that social media isn’t going anywhere. I’ve been working on a ton of proposals lately, and when I do that, I always evaluate a potential client’s social media presence. What are they posting, how frequently, what types of content do they share, are they creating or curating? We look at these items…

The #CuteAnimalTweetOff is a great example of successful real-time marketing. Read more in the Smarter Searches blog.

In a political climate characterized by divisiveness and aggressive social media posts – mixed with a healthy amount of “fake news” and “alternative facts,” there is one thing – and one thing alone – that unifies people, that brings people together, and on which all humans can agree. Baby animals are really freaking cute. There’s…

learn about the importance and usefulness of infographics in content creation and seo on the Smarter Searches blog

Infographics are one of the most powerful marketing tools available today. We all love them. Marketers love them. Consumers love them. We pin the heck out of them on Pinterest. Infographics, when properly used, are an amazing asset to enhance your content marketing strategy. 34% of marketers said visual assets are their most important content,…

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