learn about the importance and usefulness of infographics in content creation and seo on the Smarter Searches blog

Infographics are one of the most powerful marketing tools available today. We all love them. Marketers love them. Consumers love them. We pin the heck out of them on Pinterest. Infographics, when properly used, are an amazing asset to enhance your content marketing strategy. 34% of marketers said visual assets are their most important content,…

Why is Pubcon a great digital conference? Read the Smarter Searches blog to find out.

For the last two years I’ve made the long trek to Vegas to speak at Pubcon. Coming from Knoxville, Tennessee that’s a fairly lofty expense for a boutique marketing agency (especially since I brought two different team members this year). But the trip is incredibly valuable year after year, and there are several reasons why…

Read the Smarter Searches blog to build a better email marketing campaign -- one that beats the spam folder!

Email marketing is one of those rare things in the world that is both easy and difficult simultaneously, current and outdated, effective and easy to mess up.  Some marketers have even dared to say “EMAIL IS DEAD!” Well, think about this: how many emails did you read today? How many emails did you send? How…

Read the Smarter Searches blog to find out if keywords are obsolete in an SEO strategy.

I was on a call the other day with someone who said their current SEO strategy isn’t based on keywords. For a few moments I didn’t quite know what to say. Like, at all? No keywords at all? I was completely speechless. How do you have a strategy without keywords? Aren’t keywords sort of the…

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