Read the Smarter Searches blog to find out if keywords are obsolete in an SEO strategy.

I was on a call the other day with someone who said their current SEO strategy isn’t based on keywords. For a few moments I didn’t quite know what to say. Like, at all? No keywords at all? I was completely speechless. How do you have a strategy without keywords? Aren’t keywords sort of the…

cheyenne's accountability corner on social listening

Happy March, everybody. Last month we touched based on our 2016 resolutions (and by the way, mine are going strong!), and I promised you a blog on social listening this month. So, what exactly is social listening? Social Listening is the practice on monitoring your digital media accounts for activity and engagement levels (sharing, commenting,…

A guide to Instagram community guidelines and policies

Now that we’ve evaluated why the web is full of trolls and everyone on the internet is so angry, and we’ve gone through the top tips for handling web hate, I wanted to go into the details of managing InstaHate if it comes your way. There are Terms and Conditions with every app you download,…

how to deal with trolls and bullying on the internet

At Smarter Searches, we frequently work alongside businesses and public figures with their social media presence and online reputations, something that is considerably more challenging than posting selfies and cat photos. When you heighten the visibility on social media to a celebrity or a brand, you seem to invite criticism and, to a certain extent,…

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