how pay-per-click marketing can improve your web presence

With every passing day, the internet becomes more and more crowded, and increasingly more competitive. According to Moz, there are 169 billion URLs, 23 billion subdomains, and over 1 trillion links on the internet as of May 2017. So no matter what industry you are in, or how niche it may be, there are other…

Smarter Searches Owner and CEO, Courtney Herda, took home the prestigious Young Entrepreneur Award at the Knoxville Chamber of Commerce’s 2017 Pinnacle Awards Gala last Friday night. This year marked the second consecutive year in which Herda was a finalist for the award, which made her victory all that much sweeter. “It is such an…

Create a smoother client to agency communication process by helping a marketer out. Find out how in the Smarter Searches blog

Whether you’re working with an agency or doing your marketing in-house, there are several things that you can do to help your agency partner or marketing team. Marketing can be difficult, but doing these few things can make the process much easier. Analytics Make sure that your analytics code is in the right place! A…

SEO link building is extremely important - find out what links are, what purpose they serve, and ways that you can add useful links to your website and boost your SEO efforts in an entirely white-hat, legal way.

In SEO, the word “link” gets thrown around a lot. Backlinking, internal and external links, and no-follow links are all commonly said when describing link building. But what exactly is link-building and why is it important to your website? Links play a big role in determining how well your site will rank in the search…

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