why your website needs SEO

SEO is somewhat of a mystery to many people. The word gets thrown around an awful lot — and many times incorrectly. Some people think that it is a magic formula for dominating the search engine results, and that if they invest, they’ll wake up the next day at the top of page one. Other…

Create a smoother client to agency communication process by helping a marketer out. Find out how in the Smarter Searches blog

Whether you’re working with an agency or doing your marketing in-house, there are several things that you can do to help your agency partner or marketing team. Marketing can be difficult, but doing these few things can make the process much easier. Analytics Make sure that your analytics code is in the right place! A…

SEO link building is extremely important - find out what links are, what purpose they serve, and ways that you can add useful links to your website and boost your SEO efforts in an entirely white-hat, legal way.

In SEO, the word “link” gets thrown around a lot. Backlinking, internal and external links, and no-follow links are all commonly said when describing link building. But what exactly is link-building and why is it important to your website? Links play a big role in determining how well your site will rank in the search…

Learn more about Google's latest update to cross-device remarketing from Smarter Searches

Have you ever been searching for a product or event, and ads for that product or event started popping up on your Facebook feed or other websites that you are visiting? If you’re like me, you’ve probably wondered how on earth these oddly specific ads are finding you. Truth be told, the answer to this…

Read the Smarter Searches blog to find out why your company should be using ppc advertising and remarketing

The year is 2016, and surprisingly, some businesses still don’t see the value in using pay-per-click advertising. While a dedicated SEO strategy is very important to your online visibility, a combined effort of SEO and PPC will give you the best chance to be seen by users and to gain new customers. But why is…

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