Impact of GDPR on Google Analytics

On May 25th, 2018, the new General Data Protection Regulation (GDPR) laws will go into effect. GDPR is designed to protect the personal data of citizens of the EU as a part of their “consumer first” approach to data protection. The EU’s rollout of GDPR is the first data protection measure of this scale and…

how pay-per-click marketing can improve your web presence

With every passing day, the internet becomes more and more crowded, and increasingly more competitive. According to Moz, there are 169 billion URLs, 23 billion subdomains, and over 1 trillion links on the internet as of May 2017. So no matter what industry you are in, or how niche it may be, there are other…

Smarter Searches Owner and CEO, Courtney Herda, took home the prestigious Young Entrepreneur Award at the Knoxville Chamber of Commerce’s 2017 Pinnacle Awards Gala last Friday night. This year marked the second consecutive year in which Herda was a finalist for the award, which made her victory all that much sweeter. “It is such an…

Smarter Searches - SEO Why Your Website Needs It

SEO is somewhat of a mystery to many people. The word gets thrown around an awful lot — and many times incorrectly. Some people think that it is a magic formula for dominating the search engine results, and that if they invest, they’ll wake up the next day at the top of page one. Other…

I am pleased to announce that I am a finalist for the Pinnacle Award for Young Entrepreneur of the Year again this year. I was a finalist last year as well, but sadly didn’t win (and yes, it still stings). The Pinnacle Awards acknowledge and celebrate business excellence in Knoxville. The Young Entrepreneur Award recognizes…

Create a smoother client to agency communication process by helping a marketer out. Find out how in the Smarter Searches blog

Whether you’re working with an agency or doing your marketing in-house, there are several things that you can do to help your agency partner or marketing team. Marketing can be difficult, but doing these few things can make the process much easier. Analytics Make sure that your analytics code is in the right place! A…

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