Create a smoother client to agency communication process by helping a marketer out. Find out how in the Smarter Searches blog

Whether you’re working with an agency or doing your marketing in-house, there are several things that you can do to help your agency partner or marketing team. Marketing can be difficult, but doing these few things can make the process much easier. Analytics Make sure that your analytics code is in the right place! A…

cheyenne's accountability corner on social listening

Happy March, everybody. Last month we touched based on our 2016 resolutions (and by the way, mine are going strong!), and I promised you a blog on social listening this month. So, what exactly is social listening? Social Listening is the practice on monitoring your digital media accounts for activity and engagement levels (sharing, commenting,…

Smarter Searches why you should not work for a startup

Startups are all over the place. Popping up overnight and taking the world by storm. But what’s so great about startups anyway? Should you be working for one, or should you just stay where you’re already comfortable, established even. Maybe. But maybe not. Regardless of your preconceptions, here’s my list of 10 reasons you should…

why honest reviews are essential

Whether you’re shopping on-line or in a box-store, using reviews and testimonials to make buying decisions is extremely helpful — that is, until they’re false, phony, or unreliable. This particular rant comes to you from the recent news that Amazon is suing 1,114 Fiverr users for offering to write fake product reviews. Sadly, it’s Amazon’s second…

PubCon 2015 Highlights

If your tickets are bought, your bags are packed (side note: if they aren’t packed yet, check out our awesome packing list here), and you’re anything like us, then you’re probably brimming with excitement about PubCon 2015. SAME. Well, just like an type-A person wouldn’t go to a new restaurant without viewing the online menu…

© 2012-2016 Smarter Searches – We Think Smarter! / 800 S. Gay St., Suite 700 Knoxville, TN 37929 | Terms of Use & Copyright Notice | Privacy Policy