new years resolutions for young professionals

Young Professionals are the coolest, and you can take my word for that, because I say it as a completely unbiased young professional. The thing about Young Professionals that I think is so cool is that they just so happen to have a lot in common with the New Year. Young Professionals are all about…

how to make your writing newsworthy

Businesses often have upcoming events, news, or changes in the company that they want to share with the media. The problem, however, is how to convey the message to the media. This is where a lot of communications specialists and public relations professionals get a bad wrap. If you’re sending your press release to thousands…

should your brand have a stance on social issues

Donald Trump makes racial slurs, gay marriage becomes legal in all 50 states, and the whole nation gets in a heated Facebook debate about the confederate flag. Needless to say, these past two weeks have been extremely eventful in terms of political and social events.  As a result, Twitter and Facebook were exploding and trending topics…

Learn how to create stand-out content in the Smarter Searches blog.

Creating Stand-Out Content Knowing What You’re Up Against According to an article on Fluid Drive Media, the average consumer sees 247 images per day and likely notices only about half of them. Just because the message crosses your so-called social media line of sight, does not mean you will notice it. The fact of the…

ultimate guide to protecting your images on the web

The web can be a scary, overwhelming place. Marketing strategies are constantly evolving and changing, as are strategies to protect copyrighted images. Unfortunately, as we evolve to protect what is rightfully ours, we either become increasingly paranoid about posting any images on the web or we find ways to fight back. As for myself, I’m…

the secret to digital marketing on the smarter searches blog

Digital marketing is constantly evolving – new social platforms emerge, algorithmic updates restructure how we think about SEO best practices, new buzzwords materialize that dictate trends.  Every year there are new trends.  For the last 3-4 years, “mobile” has been the it word.  Before that, it was blogging. Or search engines. Or the endlessly used…

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