how to achieve minimalism

Throughout history, many people have chosen to live intentionally simplistic lifestyles, and some have even been so-called evangelists for the practice. Just look at the current popularity of tiny, minimalist houses and it’s easy to see that it’s possible to live and work with less. Minimalism doesn’t stop at lifestyles and worldly possessions — there’s…

should your brand have a stance on social issues

Donald Trump makes racial slurs, gay marriage becomes legal in all 50 states, and the whole nation gets in a heated Facebook debate about the confederate flag. Needless to say, these past two weeks have been extremely eventful in terms of political and social events.  As a result, Twitter and Facebook were exploding and trending topics…

blog desk with white apple accessories

Having a blog for your business is essential for search engine optimization (SEO), aka being found on the major search engines. It is also useful for driving sales and establishing authority in your field. If you own a business of any kind it is imperative that you blog, and do it consistently. Here are the…

Learn how to create stand-out content in the Smarter Searches blog.

Creating Stand-Out Content Knowing What You’re Up Against According to an article on Fluid Drive Media, the average consumer sees 247 images per day and likely notices only about half of them. Just because the message crosses your so-called social media line of sight, does not mean you will notice it. The fact of the…

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