The Smarter Searches blog teaches you how to use the power of user-generated content for your business.

Your customers can be one of your greatest marketing assets. “How?” you ask. It’s called user-generated content (UGC), and it begins with the simple act of consumers and fans sharing, posting, and retweeting something about your brand. According to an article by AdWeek and Social Times: “85 percent of users surveyed find visual UGC more influential than…

For updates on Google's latest updates on mobile-first marketing, read the Smarter Searches blog!

“Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, [Google is] seeing more than half of all web traffic now coming from smartphones and tablets.” With the ever growing use and desire for mobile devices, Google…

Welcome to Cheyenne's Accountability Corner Blog Series on Smarter Searches

Hi, friends! I want to formally introduce you to my new blog series: Cheyenne’s Accountability Corner. We all know that one, slightly-annoying friend that remembers everything that ever happens and holds us accountable. Yeah, that’s me. It’s February already, so I feel compelled to check in with you all – and myself – on those…

new years resolutions for young professionals

Young Professionals are the coolest, and you can take my word for that, because I say it as a completely unbiased young professional. The thing about Young Professionals that I think is so cool is that they just so happen to have a lot in common with the New Year. Young Professionals are all about…

holiday gift guide 2015

If you work in a digital industry, or live on planet Earth in the year 2015, then you surely know someone who is always on the come up when it comes to tech. This year, we want to help you find the perfect gift for every type of techie in your life. So whether you’re…

small town business tips

Opening and operating a small business in a small town can be risky. With concerns of low traffic volume, low population income, and a limited target market, it seems unrealistic to try. In fact, many don’t. For the few that do take the risk, we applaud you and hope your business is booming. However, the…

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