how to market to Gen Z consumers in 2018 and beyond

Just when the marketing world has finally begun to understand millennials, a new generation is just around the corner. Generation Z, born after 1996, is predicted to be the largest group of consumers by the year 2020 and reach a buying power of 44 million by the year 2025. With Gen Z rising as the…

marketing advice for unpopular products

When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you find that the job is considerably less sexy than you…

how to conduct a competitor analysis for businesses

Understanding your clients’ competitors is crucial in the marketing space. However, we know that most people are doing their competitor analysis completely incorrectly. We’ve identified four of the biggest mistakes businesses are making when evaluating the competition and we want to help you correct them. You’re looking at 2-3 competitors who follow similar models to…

I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is an enormous cultural phenomenon, the…

Cereus Bright case study

Knoxville’s Rhythm n’ Blooms 2015 Music Festival is over…and I’m having withdrawals. That is, withdrawals from live music, extremely talented musicians, and the energy of this fun, intimate festival…and I almost didn’t go! On April 10, 2015, my husband and I made the last minute decision to buy our tickets, hop in the car, and…

using online and offline marketing together with converged marketing

Media and marketing has formed into a converged entity in today’s society, creating a challenging world for marketers and small businesses alike. Converged media means bringing together websites, search marketing campaigns, social media, tradeshows, offline customer service, and everything else into a single unifying experience that embodies the spirit of your brand and your company’s…

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