find out how to increase seo performance with better ux tips

+ 9 Ways to Improve Your UX What comes first…organic Google rankings or your customers? Who do you serve first when it comes to the almighty desire to be the best? If you want my opinion, always start with your customers. In your efforts to be the best and to be visible online, always begin…

Gain Google's trust with these tips from the Smarter Searches blog

Remember when you were young, naive, and trusted everyone? You gave all people the benefit of the doubt, because no one would ever do anything to hurt you, right? Right — until one day, when you’re proven wrong and have to learn to be more selective with whom you trust. Google knows the feeling. Back…

SEO link building is extremely important - find out what links are, what purpose they serve, and ways that you can add useful links to your website and boost your SEO efforts in an entirely white-hat, legal way.

In SEO, the word “link” gets thrown around a lot. Backlinking, internal and external links, and no-follow links are all commonly said when describing link building. But what exactly is link-building and why is it important to your website? Links play a big role in determining how well your site will rank in the search…

Find out how to use keywords and how to rank for them in our SEO basics tutorial on the Smarter Searches blog

What Are Keywords? Keywords are a key element of standard SEO (Search Engine Optimization) and PPC (Pay-Per-Click) practices. Today we’ll only focus on the SEO side of things, including the foundation of your site’s content. Used on your website — written into your main navigational pages, on blogs,  and in other descriptive locations —  these…

Read the Smarter Searches blog to find out if keywords are obsolete in an SEO strategy.

I was on a call the other day with someone who said their current SEO strategy isn’t based on keywords. For a few moments I didn’t quite know what to say. Like, at all? No keywords at all? I was completely speechless. How do you have a strategy without keywords? Aren’t keywords sort of the…

PubCon 2015 Highlights

If your tickets are bought, your bags are packed (side note: if they aren’t packed yet, check out our awesome packing list here), and you’re anything like us, then you’re probably brimming with excitement about PubCon 2015. SAME. Well, just like an type-A person wouldn’t go to a new restaurant without viewing the online menu…

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