why mobile SEO matters for your digital marketing strategy

For years, our team has been beating a dead horse. Not a literal dead horse, but the metaphorical dead horse of the importance of SEO for mobile devices. Google has said (more than once) that mobile searches have outpaced desktop searches since about 2015. They haven’t identified the number, but several of us in the…

content marketing ideas

Quality content is a huge factor in SEO rankings, but it’s not always easy to create quality content on a consistent basis. For the times when your creative juices aren’t flowing, here are a few tips for making sure your website is up-to-date on content. 1. Compile quality resources for readers. This is probably one…

5 ways to improve your SEO strategy

In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great tool to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process. If you’ve made the smart decision to work on improving your website’s SEO,…

responsive web design vs. adaptive web design for SEO

When creating a website in today’s marketing world, companies need to consider how their website looks and functions on a mobile device — they need to pay attention to mobile SEO. Simply put, today’s internet users use their mobile devices for just about everything: shopping online, reading articles, searching the internet, browsing for local businesses,…

Smarter Searches - SEO Why Your Website Needs It

SEO is somewhat of a mystery to many people. It’s a complex process to get it right, and most people don’t truly understand how difficult it can be. The word gets thrown around an awful lot — and many times incorrectly. Some people think that it is a magic formula for dominating the search engine…

find out how to increase seo performance with better ux tips

+ 9 Ways to Improve Your UX What comes first…organic Google rankings or your customers? Who do you serve first when it comes to the almighty desire to be the best? If you want my opinion, always start with your customers. In your efforts to be the best and to be visible online, always begin…

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