– get to know us –

OUR COMPANY

ONLINE VISIBILITY. SMARTER.

Smarter Searches is an award-winning, digital marketing agency focused on creating effective internet marketing campaigns for businesses that want to grow.We combine significant search marketing expertise with real data to generate website traffic, increase ROI, and stimulate online engagement.

You are likely very busy trying to do what you do best: running your business. Online marketing is time-consuming, yet unquestionably essential in today’s world. In reality, your business can’t thrive without a strong online presence. As soon as customers realize they need a service or product, they search for whatever it is they are looking to purchase online to view product reviews, consumer reports, and competitor pricing. We make sure you are not only on the front lines of the transaction but that your ad is also preferable in comparison to your competitors.

Online and digital media have completely transformed communications between businesses and their customers, how customers respond to and interact with marketing materials, and how we define success in our marketing goals. We help you unlock the full potential of the internet to reach customers, according to your unique business goals, implementing and guiding online marketing strategies that bring real results. We focus on smarter, more strategic thinking as a way to affect change in the digital marketplace.

– meet our ceo –

COURTNEY HERDA

Courtney became fascinated by the search process while in graduate school, trying to maximize her research time by finding what she needed quickly. From that seemingly innocuous beginning, she began a career in digital marketing that has spanned the last twelve years in nearly every field from SEO to PPC to social media to UX and Web site development. She often lacks a filter when talking about websites and bad marketing ideas, but ultimately cares the most about ensuring her clients’ campaigns are successful.

  • Finalist – Young Entrepreneur of the Year – Pinnacle Awards
  • Named one of the 15 Most Influential Educators in Digital Marketing – Online Marketing Institute
  • Top 20 Digital Strategist of 2015 – Online Marketing Institute
  • 25 Experts You Should Meet at PubCon in Forbes
  • Best SEM/PPC Specialist – AAF – 2015
  • Best Digital Strategist – AAF – 2014
  • Finalist – Best SEO Campaign – SEMPO Global Forum
  • Frequent Speaker at PubCon, SFIMA, ClickZ Live, Search Engine Strategies, AAF
  • Quoted in Forbes, CIO, Website Magazine, CyberCoders, and More
  • Instructor at MarketingProfs, PopExpert, Online Marketing Institute, and Bigger-Brains

3_1

4_1

– get to know our team –

OUR EXECUTIVE TEAM