Nothing Too Fancy

Project Overview

Nothing Too Fancy is Knoxville-based retailer owned and operated by a family who set out to fill a void in the downtown Knoxville retail scene. Starting out in hopes of providing a place for guys to shop for ultra-soft t-shirts, and working with local artists who are inspired by Knoxville’s vibrant and varied culture, it quickly turned into so much more. The store offers a wide variety of screen printed items, salvaged treasures, jewelry and one of a kind items you won’t find anywhere else. Whether its a vintage inspired tee, chandelier made of old flashlights or artwork for your walls, Nothing Too Fancy has something for everyone.

Nothing Too Fancy’s original website was not an accurate representation of its brand or storefront. In addition, the client also struggled with navigational problems and social media integration on the website so they reached out to us at Smarter Searches. We designed a new, sleek and on-brand website for the client that was a better representation of Nothing Too Fancy’s brand identity. By creating a cool and edgy website, with SEO integration, keyword-driven content, social media integration and a user-friendly navigation, we were able to help the client brand itself online and offline cohesively. In addition, Smarter Searches manages Facebook advertising for Nothing Too Fancy, to lead highly-targeted customers to attract them to the client’s website.

Upon completion of all the newly implemented tactics, Nothing Too Fancy was thrilled and excited to show off their new site design.

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