Peterson White is a law firm with offices in Nashville, Knoxville, and Louisville, KY, providing law services and consultation to clients with a need for workers’ compensation defense, general liability defense, criminal defense, estate planning, and employment law. As a relatively new and modern firm, Peterson White needed to increase its online footprint. The firm did not have a large amount of brand recognition online, and needed help developing its digital landscape. By utilizing a combination of SEO and web design, we set out to create a positive user experience for the firm’s customers online.
Through these two tactics, we hoped to make it easier for customers to find the firm online, and easier to navigate the firm’s website after finding it. We also aimed to increase the firm’s presence on social media through highly-targeted and segmented Facebook Ads, as well as social media branding. In addition, we also did logo design, trade show banners, and other elements of corporate branding after the company underwent some restructuring. Smarter Searches continues to provide the firm with monthly and quarterly analytics reporting.
Through the utilization of the tactics listed above, in addition to adding thoroughly-researched content to the client’s news and resources pages, the firm’s overall website traffic increased by more than 30% in the course of year.View Website