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RESOURCES WE LOVE

Resources

At Smarter Searches, we understand the frustrating feeling that comes from not being able to find what you are looking for online. If you find yourself in need of some additional resources on the digital marketing industry, best practices, and more, you’ve come to the right place!

Below, you will find some of our favorite blogs and websites, as well as conferences and tools to keep your business on the cutting-edge of the ever-changing digital marketing landscape.

Industry Conferences

We took into consideration some of the most cutting-edge conferences in the digital industry, as well as some conferences our CEO has spoken at, when choosing the most noteworthy conferences. You can use this list as a starting point if you are new to digital. Check out the sites of some of our favorite industries, and let us know which ones you’ll be attending. If you want to know which conferences our CEO is speaking at this year, you can check out our speaking engagements page. We would love to meet you!

Search Marketing Expo
ClickZ Live
PubCon
MarTech
Internet Summit


Websites & Blogs

Blogs can be extremely powerful resources, but finding the right blog for you can be daunting and overwhelming. We selected some of the most helpful blogs – in our opinion – on digital marketing, SEO, PPC, and anything else you might want a little added information on. We believe these sites will be helpful resources to you and your team, if you are looking to learn more about digital marketing or related industries.

Search Engine Land
Search Engine Watch
Social Media Examiner
Marketing Profs
ClickZ
Online Marketing Institute


Tools

In connection with conferences and blogs, the Smarter Searches team has a few favorite tools we would like to share with you. Check these tools out, we think you’ll find them very resourceful.

Moz Bar
Open Sites Explorer
SpyFu
Majestic (backlinks)
Screening Frog (SEO)
Wordstream
Google Analytics
Canva


Conferences & Speaking Engagements

Oftentimes, business professionals find themselves at boring conference sessions. Well, if you attend a session by Smarter Searches’ CEO, Courtney Herda, you will not have such an experience. Courtney believes the world of digital marketing can be fun and exciting and brings a unique sense of energy and passion to her speeches. Here are some of the conferences and events Courtney has presented at over the years, we hope you will find this resource helpful and gain some insight into the world of digital marketing.

ClickZ Live
Search Engine Strategies
PubCon
SFIMA
KAMA
OMI Classes
Marketing Profs Class
KAWE
AAF
PPC Auditing Frameworks


Helpful Blog Topics

With over 17 years of combined experience in digital marketing and related fields, the Smarter Searches team has a lot to say on the matter. If you are not a regular consumer of our blogs, not to worry. We have hand selected some of what we consider to be our most helpful blogs, so that you may use them as a resource in your research of any and all things digital marketing.

PPC Platform Options

Which is better: SEO or PPC?

What is Content Marketing?

Growing Your Business with Social Media

The Secret to Good Web Copy

What is PPC?

Logo Design Basics

Questions to Ask Your Digital Agency

Spam Bots: The Enemy to Analytics

Communicating in a Crisis: Do’s and Don’ts

Emoji Etiquette

5 Networking Tips for Introverts

The Only Free Tool You’ll Ever Need To Grow Your Instagram Following