Tristan Harris' thoughts on ethical design and time well spent

“How do you ethically shape the thoughts and actions that will appear in a billion people’s minds today?” That’s the question Tristan Harris, a former Design Ethicist at Google, is currently trying to figure out — or at least make everyone think about when it comes to designing technology, software, advertising, and apps ethically. Harris,…

Find out how to use Pokémon GO to increase your in-store marketing efforts with this blog from Smarter Searches.

Pokémon GO has captured people’s hearts and phone screens in an astounding way. With 21 million active users daily, and over 6 million mentions on Twitter in less than a week, the mobile game’s popularity is creating new opportunities for advertisers, marketers, and business owners everywhere. While trends come and go, this one just might…

Learn how to create stand-out content in the Smarter Searches blog.

Creating Stand-Out Content Knowing What You’re Up Against According to an article on Fluid Drive Media, the average consumer sees 247 images per day and likely notices only about half of them. Just because the message crosses your so-called social media line of sight, does not mean you will notice it. The fact of the…

how to write good PPC ads

I read an article by Kevin Klein over at PPC Hero that really resonated with me, and I figured I would elaborate on the topic with you. I find this post to be especially relevant around the holidays, when everything is a little more sentimental, heartfelt, and personal. Before I dive into the subject matter,…

Print is very different from web when it comes to marketing.  You wouldn’t necessarily think that they would be as different as they are, but just about everything from overarching strategy to the tiniest detail is often different between print and web marketing.  For example, a few of the differences include: Logos and images. While…

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