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“Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, [Google is] seeing more than half of all web traffic now coming from smartphones and tablets.” With the ever growing use and desire for mobile devices, Google…

things to look for with a PPC agency

I spend a lot of time talking about how to choose and judge a good PPC professional, but sometimes there’s only so much we can do.  It is the job of every PPC pro to ask questions before talking about strategy for a customer – questions that, if missed, indicate that you should keep looking…

Owner Courtney Herda was recently interviewed in a podcast for the Internet Business Kickstart talking about Pay Per Click advertising (PPC) with a focus on the small business owner or the DIY/in-house PPC manager. She shared her top five tips for a successful AdWords campaign. While you have to listen to the podcast to get all the tips, the number one, most important take away from the podcast is that you must define conversions and track account performance in analytics. This should be priority one in any PPC campaign because click data can only take you so far, whereas viable conversion data can give you the tools you need to increase sales, performance, and revenue.

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