For updates on Google's latest updates on mobile-first marketing, read the Smarter Searches blog!

“Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, [Google is] seeing more than half of all web traffic now coming from smartphones and tablets.” With the ever growing use and desire for mobile devices, Google…

Follow the Smarter Searches blog to stay relevant in the mobile world of digital marketing.

Technology never sleeps. If you blink, you may miss the latest and greatest new technological innovation. Today, the “newest and greatest” innovations seem to be centered around mobile devices. Here in 2016, everyone has a smartphone or tablet, and in many cases – both. And as the social and technological world advances, so must trends…

PPC quality score tips

Like everything else in life, we strive for quality. High quality cars, high quality food, high quality homes. We want things to live up to our standards and expectations. We want Cadillacs, filet mignons, mansions. As it turns out, Google isn’t much different. They want the creme de la creme just as much as we…

things to look for with a PPC agency

I spend a lot of time talking about how to choose and judge a good PPC professional, but sometimes there’s only so much we can do.  It is the job of every PPC pro to ask questions before talking about strategy for a customer – questions that, if missed, indicate that you should keep looking…

myths about pay-per-click marketing

Myths about PPC (pay per click advertising) abound. I’ve heard almost all of them in the last nine years – and in some cases, at some points, the myths may have been true.  As of 2014, though, each of these myths has no basis in fact and needs to be eliminated from the thought processes…

Owner Courtney Herda was recently interviewed in a podcast for the Internet Business Kickstart talking about Pay Per Click advertising (PPC) with a focus on the small business owner or the DIY/in-house PPC manager. She shared her top five tips for a successful AdWords campaign. While you have to listen to the podcast to get all the tips, the number one, most important take away from the podcast is that you must define conversions and track account performance in analytics. This should be priority one in any PPC campaign because click data can only take you so far, whereas viable conversion data can give you the tools you need to increase sales, performance, and revenue.

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