cheyenne's accountability corner on social listening

Happy March, everybody. Last month we touched based on our 2016 resolutions (and by the way, mine are going strong!), and I promised you a blog on social listening this month. So, what exactly is social listening? Social Listening is the practice on monitoring your digital media accounts for activity and engagement levels (sharing, commenting,…

Welcome to Cheyenne's Accountability Corner Blog Series on Smarter Searches

Hi, friends! I want to formally introduce you to my new blog series: Cheyenne’s Accountability Corner. We all know that one, slightly-annoying friend that remembers everything that ever happens and holds us accountable. Yeah, that’s me. It’s February already, so I feel compelled to check in with you all – and myself – on those…

Smarter Searches why you should not work for a startup

Startups are all over the place. Popping up overnight and taking the world by storm. But what’s so great about startups anyway? Should you be working for one, or should you just stay where you’re already comfortable, established even. Maybe. But maybe not. Regardless of your preconceptions, here’s my list of 10 reasons you should…

As an SEM professional, I strongly recommend that any company choosing to undertake search engine marketing campaigns seek the help of an agency.  However, all agencies are not made equal.  Take these tips under consideration when you decide to seek the services of an agency or consultant and consider how well the agency matches up…

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