Create a smoother client to agency communication process by helping a marketer out. Find out how in the Smarter Searches blog

Whether you’re working with an agency or doing your marketing in-house, there are several things that you can do to help your agency partner or marketing team. Marketing can be difficult, but doing these few things can make the process much easier. Analytics Make sure that your analytics code is in the right place! A…

Why is Pubcon a great digital conference? Read the Smarter Searches blog to find out.

For the last two years I’ve made the long trek to Vegas to speak at Pubcon. Coming from Knoxville, Tennessee that’s a fairly lofty expense for a boutique marketing agency (especially since I brought two different team members this year). But the trip is incredibly valuable year after year, and there are several reasons why…

Top 15 Influential Educators in Digital Marketing 2015

Exciting news, everyone!  I was just named one of the Top 15 Influential Educators in Digital Marketing!  This is huge – and not just because I have a big ego. Which I do. The list, written by Clayton Wood of IdentityLabs.com, contains a list of some very awesome people doing very awesome things in the…

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