ppc ads and reporting

When it comes to ad performance, there are several ways you can tackle optimization. One way that often gets ignored is utilizing reports to analyze data. I’ve been known to forget this tactic, and simply leave it to the interface or other platforms to determine what’s effective in my campaigns. However, it’s important to take…

how to write good PPC ads

I read an article by Kevin Klein over at PPC Hero that really resonated with me, and I figured I would elaborate on the topic with you. I find this post to be especially relevant around the holidays, when everything is a little more sentimental, heartfelt, and personal. Before I dive into the subject matter,…

“Automate the monkey work.”  I’m sorry, what?!?!  I read that in an ad for an SEM automation tool today and was flabbergasted. Astonished. Shocked. Appalled.  The monkey work?  Really?  They consider creating keywords and ad copy to be monkey work. Amazing. No wonder so many of my clients are disillusioned with search engine marketing.  …

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