Understanding your audience is one thing…but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. Here’s what you need to know. The Brain is Wired to Act Impulsively Increased levels of the brain’s “feel good” juice, dopamine, have been found to make us more impulsive. More…

Square's Video Featuring Yassin's Falafel House in Knoxville, TN

Recently Courtney gave a presentation at Pubcon about creating sexy B2B content. In her presentation, she talked a great deal about one particular video, from Square’s dreamer series, that really stood out — a video about “Yassin’s Falafal House,” located just a few blocks from our office in downtown Knoxville. We’ll include more about her…

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