how to choose the best social media platform for your brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and LinkedIn. You plan to use a…

social media for beginners and building relationships on social media

Like most people, Facebook was my first social media site. Mark Zuckerberg launched Facebook in February, 2004. I didn’t join until Winter, 2014. Yep….I successfully dodged social media for over a decade. I thought Facebook would be a fad, like beta recordings and laser discs or Myspace and Napster. And while Facebook isn’t alone in…

hashtag help for beginners

Social media is a great way to promote your business and stay in touch with fans. However, if you’re new to social media marketing, you may have missed the creation of the hashtag, a user-innovation that can lead to brilliant marketing. Understanding this seemingly small, yet integral way of communicating online will make it easier…

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