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Technology never sleeps. If you blink, you may miss the latest and greatest new technological innovation. Today, the “newest and greatest” innovations seem to be centered around mobile devices. Here in 2016, everyone has a smartphone or tablet, and in many cases – both. And as the social and technological world advances, so must trends…

cheyenne's accountability corner on social listening

Happy March, everybody. Last month we touched based on our 2016 resolutions (and by the way, mine are going strong!), and I promised you a blog on social listening this month. So, what exactly is social listening? Social Listening is the practice on monitoring your digital media accounts for activity and engagement levels (sharing, commenting,…

Welcome to Cheyenne's Accountability Corner Blog Series on Smarter Searches

Hi, friends! I want to formally introduce you to my new blog series: Cheyenne’s Accountability Corner. We all know that one, slightly-annoying friend that remembers everything that ever happens and holds us accountable. Yeah, that’s me. It’s February already, so I feel compelled to check in with you all – and myself – on those…

thank list

Learn the best ways to show your followers your appreciation Mashable’s Ryan Katon recently published an article about AmericanGreetings’ partnership with Mashable to bring the #ThankList challenge to life. Essentially, it’s a bucket list to publicly thank all those people you’ve forgotten to thank via thank you cards, notes, etc. on the Twitterverse instead. It’s…

In 140 characters, describe your day. Share an article. Create a funny anecdote. Spread informative news.  But you may not, under any circumstances, exceed those 140 characters.  Sound difficult? Not really.  Not when you get used to using the microblogging platform Twitter. With more than 500 million users, Twitter is the second most commonly used…

I could talk about Facebook for days.  I’ve been on it for more than eight years and have seen it evolve from a social engagement platform for college students into an irrefutable part of life.  Facebook has become a verb.  “Facebook official” is perceived as an actual legitimization of relationship status.  Facebook messages and posts are seen…

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