Read the Smarter Searches blog to find out why your company should be using ppc advertising and remarketing

The year is 2016, and surprisingly, some businesses still don’t see the value in using pay-per-click advertising. While a dedicated SEO strategy is very important to your online visibility, a combined effort of SEO and PPC will give you the best chance to be seen by users and to gain new customers. But why is…

keyword auditing tips on the Smarter Searches blog

Lately I’ve been subscribing to a new philosophy: less is more. I’ve gotten rid of excess and focused more on simplifying my life. While I’m sure this methodology has been around for years, it’s a completely new concept to me. For example, if something was on sale, I wouldn’t think twice about buying it, only…

myths about pay-per-click marketing

Myths about PPC (pay per click advertising) abound. I’ve heard almost all of them in the last nine years – and in some cases, at some points, the myths may have been true.  As of 2014, though, each of these myths has no basis in fact and needs to be eliminated from the thought processes…

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