Find out how to use keywords and how to rank for them in our SEO basics tutorial on the Smarter Searches blog

What Are Keywords? Keywords are a key element of standard SEO (Search Engine Optimization) and PPC (Pay-Per-Click) practices. Today we’ll only focus on the SEO side of things, including the foundation of your site’s content. Used on your website — written into your main navigational pages, on blogs,  and in other descriptive locations —  these…

Find out what it's like to be an intern at Smarter Searches

Over three months ago, I made the decision to leave my perfectly healthy job as a graphic design intern at the University of Tennessee. It was a phenomenal experience, but I wanted something more. I wanted to write blogs. I wanted to help with social media. I wanted to learn things I didn’t know about,…

cheyenne's accountability corner on social listening

Happy March, everybody. Last month we touched based on our 2016 resolutions (and by the way, mine are going strong!), and I promised you a blog on social listening this month. So, what exactly is social listening? Social Listening is the practice on monitoring your digital media accounts for activity and engagement levels (sharing, commenting,…

blog desk with white apple accessories

Having a blog for your business is essential for search engine optimization (SEO), aka being found on the major search engines. It is also useful for driving sales and establishing authority in your field. If you own a business of any kind it is imperative that you blog, and do it consistently. Here are the…

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