blogging for business tips on the Smarter Searches digital marketing blog

Blogging. What started as a way to electronically keep track of one’s daily trials and tribulations has quickly expanded into an online force all of its own. Here’s what we mean: Blogging for your business presents a wide range of benefits like positioning yourself as an authority in your industry and establishing better customer relations…

how to overcome creative roadblocks on the Smarter Searches blog

Have you ever been stuck on a project, maybe writing a blog or creating a design, where you are struggling to find inspiration? Have you had one of those days where you’ve been at work all day, but you still can’t seem to harness your creativity? It can be hard — everyone’s been there. Whether…

Find out how to use keywords and how to rank for them in our SEO basics tutorial on the Smarter Searches blog

What Are Keywords? Keywords are a key element of standard SEO (Search Engine Optimization) and PPC (Pay-Per-Click) practices. Today we’ll only focus on the SEO side of things, including the foundation of your site’s content. Used on your website — written into your main navigational pages, on blogs,  and in other descriptive locations —  these…

Find out what it's like to be an intern at Smarter Searches

Over three months ago, I made the decision to leave my perfectly healthy job as a graphic design intern at the University of Tennessee. It was a phenomenal experience, but I wanted something more. I wanted to write blogs. I wanted to help with social media. I wanted to learn things I didn’t know about,…

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