I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is an enormous cultural phenomenon, the…

should your brand have a stance on social issues

Donald Trump makes racial slurs, gay marriage becomes legal in all 50 states, and the whole nation gets in a heated Facebook debate about the confederate flag. Needless to say, these past two weeks have been extremely eventful in terms of political and social events.  As a result, Twitter and Facebook were exploding and trending topics…

Instagram branding is the cornerstone of a successful Instagram account. Learn how to create your brand on Instagram.

What do Coca Cola, Kim Kardashian, and The Rock all have in common? They all have established their brand on their Instagram account. Having a clear-cut brand identity lets people know as soon as they land on your page exactly how they should feel about your company and product, which is why branding is the…

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