Welcome to Cheyenne's Accountability Corner Blog Series on Smarter Searches

Hi, friends! I want to formally introduce you to my new blog series: Cheyenne’s Accountability Corner. We all know that one, slightly-annoying friend that remembers everything that ever happens and holds us accountable. Yeah, that’s me. It’s February already, so I feel compelled to check in with you all – and myself – on those…

instagram bullies

AKA TROOOOOLLLLLLL in the dungeon (if you’re a Harry Potter fan) Social media is a beautiful evolution in engagement – a convenient mechanism to share with friends, meet new people, stay in touch across distance, share milestones, celebrate good news, and receive support in bad news. I have been an active social media user for…

recipe for successful digital marketing

by Smarter Searches Unless you’ve always been a mad scientist in the kitchen, recipes are a great way to learn how to make food, combine spices, and satisfy your inner foodie. As someone who likes to learn something from the most basic starting point, I can appreciate the simplicity in following the instructions of a…

how to curate an online portfolio

First things first: your professional portfolio should be an example of your best work, not a comprehensive time capsule. Instead, it should be is a sampling of your best work, throughout your career. What Constitutes Your Best Work? The specifics will vary by person, business, and industry, but in general, your best work should showcase…

Read the Smarter Searches Blog to find out why no one likes your brand

1. You post for the wrong reasons If you ask me, whoever coined the term, “consistency is key,” kind of knew what they were talking about. Oftentimes, a successful social media strategy is based on consistency. Being the self-aware “Type A” individual that I am, no one understands more than I do how important it…

should your brand have a stance on social issues

Donald Trump makes racial slurs, gay marriage becomes legal in all 50 states, and the whole nation gets in a heated Facebook debate about the confederate flag. Needless to say, these past two weeks have been extremely eventful in terms of political and social events.  As a result, Twitter and Facebook were exploding and trending topics…

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