“Automate the monkey work.”  I’m sorry, what?!?!  I read that in an ad for an SEM automation tool today and was flabbergasted. Astonished. Shocked. Appalled.  The monkey work?  Really?  They consider creating keywords and ad copy to be monkey work. Amazing. No wonder so many of my clients are disillusioned with search engine marketing.  …

Ethics and SEO are frequently written about in concert.  The reason is simple – there are a number of SEOs and SEO agencies that aren’t engaging in ethical techniques.  There are also a number that are very ethical and follow the rules (or at least follow the meaning of the rules if not the letter…

As an SEM professional, I strongly recommend that any company choosing to undertake search engine marketing campaigns seek the help of an agency.  However, all agencies are not made equal.  Take these tips under consideration when you decide to seek the services of an agency or consultant and consider how well the agency matches up…

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