Understanding your audience is one thing…but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. Here’s what you need to know. The Brain is Wired to Act Impulsively Increased levels of the brain’s “feel good” juice, dopamine, have been found to make us more impulsive. More…

how to market to Gen Z consumers in 2018 and beyond

Just when the marketing world has finally begun to understand millennials, a new generation is just around the corner. Generation Z, born after 1996, is predicted to be the largest group of consumers by the year 2020 and reach a buying power of 44 million by the year 2025. With Gen Z rising as the…

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