Find out how to use keywords and how to rank for them in our SEO basics tutorial on the Smarter Searches blog

What Are Keywords? Keywords are a key element of standard SEO (Search Engine Optimization) and PPC (Pay-Per-Click) practices. Today we’ll only focus on the SEO side of things, including the foundation of your site’s content. Used on your website — written into your main navigational pages, on blogs,  and in other descriptive locations —  these…

The Smarter Searches blog teaches you how to use the power of user-generated content for your business.

Your customers can be one of your greatest marketing assets. “How?” you ask. It’s called user-generated content (UGC), and it begins with the simple act of consumers and fans sharing, posting, and retweeting something about your brand. According to an article by AdWeek and Social Times: “85 percent of users surveyed find visual UGC more influential than…

why blogging is important for businesses and websites

Businesses of all sizes benefit from blogging. It’s an important aspect of increasing your business’ online content, viewership, relationships, and more. However, in order for it to truly be beneficial, it’s important to understand that your content needs to be relevant to your viewers and customers. Read on to learn about the benefits of blogging,…

why your website needs quality content

Content marketing isn’t new, and the core idea of it hasn’t changed much over time. The path to sharing this content may have changed throughout the years, but since the beginning of SEO and Google, it has always been a key factor in ranking websites. Just as rankings and SEO matter, so does content. As…

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