Square's Video Featuring Yassin's Falafel House in Knoxville, TN

Recently Courtney gave a presentation at Pubcon about creating sexy B2B content. In her presentation, she talked a great deal about one particular video, from Square’s dreamer series, that really stood out — a video about “Yassin’s Falafal House,” located just a few blocks from our office in downtown Knoxville. We’ll include more about her…

blogging for business tips on the Smarter Searches digital marketing blog

Blogging. What started as a way to electronically keep track of one’s daily trials and tribulations has quickly expanded into an online force all of its own. Here’s what we mean: Blogging for your business presents a wide range of benefits like positioning yourself as an authority in your industry and establishing better customer relations…

content marketing ideas

Quality content is a huge factor in SEO rankings, but it’s not always easy to create quality content on a consistent basis. For the times when your creative juices aren’t flowing, here are a few tips for making sure your website is up-to-date on content. 1. Compile quality resources for readers. This is probably one…

5 ways to improve your SEO strategy

In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great tool to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process. If you’ve made the smart decision to work on improving your website’s SEO,…

I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is an enormous cultural phenomenon, the…

email marketing tips on the Smarter Searches blog

Email marketing isn’t very sexy – we all know that – but it can be really effective when it’s done well. It often has a higher rate of ROI and conversions than social media, and it is an incredibly affordable component in your marketing budget. Keep in mind that people are inundated with email each…

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