why your website needs SEO

SEO is somewhat of a mystery to many people. The word gets thrown around an awful lot — and many times incorrectly. Some people think that it is a magic formula for dominating the search engine results, and that if they invest, they’ll wake up the next day at the top of page one. Other…

Create a smoother client to agency communication process by helping a marketer out. Find out how in the Smarter Searches blog

Whether you’re working with an agency or doing your marketing in-house, there are several things that you can do to help your agency partner or marketing team. Marketing can be difficult, but doing these few things can make the process much easier. Analytics Make sure that your analytics code is in the right place! A…

learn about the importance and usefulness of infographics in content creation and seo on the Smarter Searches blog

Infographics are one of the most powerful marketing tools available today. We all love them. Marketers love them. Consumers love them. We pin the heck out of them on Pinterest. Infographics, when properly used, are an amazing asset to enhance your content marketing strategy. 34% of marketers said visual assets are their most important content,…

Find out how to use keywords and how to rank for them in our SEO basics tutorial on the Smarter Searches blog

What Are Keywords? Keywords are a key element of standard SEO (Search Engine Optimization) and PPC (Pay-Per-Click) practices. Today we’ll only focus on the SEO side of things, including the foundation of your site’s content. Used on your website — written into your main navigational pages, on blogs,  and in other descriptive locations —  these…

Read the Smarter Searches blog to build a better email marketing campaign -- one that beats the spam folder!

Email marketing is one of those rare things in the world that is both easy and difficult simultaneously, current and outdated, effective and easy to mess up.  Some marketers have even dared to say “EMAIL IS DEAD!” Well, think about this: how many emails did you read today? How many emails did you send? How…

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