When we talk about your digital presence, I often like to refer to the 5 C’s.  Similar to a diamond’s four C’s (which every groom-to-be is forced to learn when ring shopping and promptly forgets immediately after), understanding the 5 C’s of your digital sales cycle make all the difference in the world between a…

What's our secret to good web copy? Find out in the Smarter Searches blog!

Yes, I am going to reveal my secret for writing effective web copy. It is the single most important thing you can do for your web site, whether you’re looking at it from an objective point of view as a consultant, from an SEO point of view, or if you are approaching a web site…

What is content marketing? Find out in Smarter Searches' blog!

Traditional marketing.  Digital marketing. Email marketing. Search engine marketing. Internet marketing.  And now content marketing?  It seems the entire category of marketing is being divided up and categorized and recategorized every time you turn around.  But content marketing is a very simple premise, and one that has been around for a long time.  It’s the…

As I continually research and read articles to stay on top of the field in internet marketing, I started to notice a growing trend of metaphors.  Content is… apparently now it is a metaphor.  Content is so important in creating an online presence and the cornerstone of SEO, SEM, content marketing, social media marketing, and…

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