Square's Video Featuring Yassin's Falafel House in Knoxville, TN

Recently Courtney gave a presentation at Pubcon about creating sexy B2B content. In her presentation, she talked a great deal about one particular video, from Square’s dreamer series, that really stood out — a video about “Yassin’s Falafal House,” located just a few blocks from our office in downtown Knoxville. We’ll include more about her…

career building tips using social media on the Smarter Searches blog

Once upon a time, social media was primarily for personal, fun use. Not anymore. While social media is still a great way to keep in touch with friends and family, it’s now also a critical part of marketing and business. From local businesses to massive corporations to government agencies, social media has, in fact, become…

content marketing ideas

Quality content is a huge factor in SEO rankings, but it’s not always easy to create quality content on a consistent basis. For the times when your creative juices aren’t flowing, here are a few tips for making sure your website is up-to-date on content. 1. Compile quality resources for readers. This is probably one…

why blogging is important for businesses and websites

Businesses of all sizes benefit from blogging. It’s an important aspect of increasing your business’ online content, viewership, relationships, and more. However, in order for it to truly be beneficial, it’s important to understand that your content needs to be relevant to your viewers and customers. Read on to learn about the benefits of blogging,…

tips for a good digital presence

When we talk about your digital presence, I often like to refer to the 5 C’s.  Similar to a diamond’s four C’s (which every groom-to-be is forced to learn when ring shopping and promptly forgets immediately after), understanding the 5 C’s of your digital sales cycle make all the difference in the world between a…

If you are researching search engine optimization, you’ll see constant repetition of the importance of content. Good, quality, valuable content.  This is an irrefutable fact.  If you want to be ranked in the search engines and, more importantly, convert visitors to customers or subscribers or leads, your content absolutely must emphasize quantity and quality.  Not…

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