What's our secret to good web copy? Find out in the Smarter Searches blog!

Yes, I am going to reveal my secret for writing effective web copy. It is the single most important thing you can do for your web site, whether you’re looking at it from an objective point of view as a consultant, from an SEO point of view, or if you are approaching a web site…

What is content marketing? Find out in Smarter Searches' blog!

Traditional marketing.  Digital marketing. Email marketing. Search engine marketing. Internet marketing.  And now content marketing?  It seems the entire category of marketing is being divided up and categorized and recategorized every time you turn around.  But content marketing is a very simple premise, and one that has been around for a long time.  It’s the…

As I continually research and read articles to stay on top of the field in internet marketing, I started to notice a growing trend of metaphors.  Content is… apparently now it is a metaphor.  Content is so important in creating an online presence and the cornerstone of SEO, SEM, content marketing, social media marketing, and…

Marketing Sherpa posted their graph of the week about web site optimization priorities.  They asked their subscribers to comment on it and give their own take on the graph.  This is mine. With 83% of responders ranking increases in overall conversion for pages as the most important, the short term results are considered to be…

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