I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one, though. Game of Thrones is an enormous cultural phenomenon, the…

big picture marketing tips

I’ve posted about converged media before, but it’s becoming more of a buzzword than ever and we’re starting to talk more about media convergence with our customers and speaking engagements.  Not because it’s brand new and no one’s thought of it before, but because we’re starting to realize that people just aren’t doing this –…

converged media presentation

Converged Media is the crux of what we do at Smarter Searches and Courtney recently spoke to the AAF chapter in Knoxville about it. In her speech titled, “Converged Media: The New Standard” she explained what converged media is, how it works, and the three main approaches to maximizing the use of converged media in your…

using online and offline marketing together with converged marketing

Media and marketing has formed into a converged entity in today’s society, creating a challenging world for marketers and small businesses alike. Converged media means bringing together websites, search marketing campaigns, social media, tradeshows, offline customer service, and everything else into a single unifying experience that embodies the spirit of your brand and your company’s…

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