email marketing tips on the Smarter Searches blog

Email marketing isn’t very sexy – we all know that – but it can be really effective when it’s done well. It often has a higher rate of ROI and conversions than social media, and it is an incredibly affordable component in your marketing budget. Keep in mind that people are inundated with email each…

find out how to increase seo performance with better ux tips

+ 9 Ways to Improve Your UX What comes first…organic Google rankings or your customers? Who do you serve first when it comes to the almighty desire to be the best? If you want my opinion, always start with your customers. In your efforts to be the best and to be visible online, always begin…

achieve greater online conversions with smarter usability tips for your website

Usability and User Experience When a website’s usability is simple, easy, navigable, and obvious, more conversions (a.k.a converting site visitors into paying customers) occur. Websites are set up to display your trade, craft, products, or services, so it makes sense to do everything you can to make sure your visitors quickly find what they want….

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