cheyenne's accountability corner on social listening

Happy March, everybody. Last month we touched based on our 2016 resolutions (and by the way, mine are going strong!), and I promised you a blog on social listening this month. So, what exactly is social listening? Social Listening is the practice on monitoring your digital media accounts for activity and engagement levels (sharing, commenting,…

successful real time marketing

You know the feeling you get when you end up at the right place at the right time? In the digital world, the equivalent is real time marketing (RTM). It’s when you Tweet, post, or blog about the right thing — at the right time — and can sit back and watch your social engagement…

It’s a constant question I’m asked by clients and potential clients – what kind of conversion rate do you see from social media? Typically, this question is asked in reference to Facebook advertising or as a comparison to Google AdWords.  Unfortunately, there is no easy answer to this question.  Variables that come into play when…

Not all marketing techniques are made equal, nor are all forms of measuring those marketing results.  Social media often gets a bad rap for not being able to demonstrate true ROI in the way e-commerce or email marketing attempts can.  However, this is an issue with the framework of ROI, rather than an issue with…

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