how to use a Facebook pixel

I feel like I am always singing the praises of Facebook ads to my clients. You can create campaigns tailored to your needs, get super specific with the audiences you target, and achieve excellent results with a low monthly budget. Want more Facebook page likes? No problem. Set up a campaign for $150 a month…

how to help graphic designers with your branding

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” — Milton Glaser When it comes to branding, web design, and print marketing, designers (our team included) always aim for “wow.” It’s simply in our nature to want to design something that our clients…

It’s January. For business owners, this month is for goal setting, reflecting on the previous year, and planning for the year ahead. What worked? What didn’t? How can you apply those lessons to your 2018 strategy? When you’re thinking about your goals this year, make sure you include digital marketing resolutions to support your overarching…

why mobile SEO matters for your digital marketing strategy

For years, our team has been beating a dead horse. Not a literal dead horse, but the metaphorical dead horse of the importance of SEO for mobile devices. Google has said (more than once) that mobile searches have outpaced desktop searches since about 2015. They haven’t identified the number, but several of us in the…

12 days of Christmas digital marketing from Smarter Searches

On Black Friday 2017, data from Adobe Digital Insights stated that “American shoppers spent a record $5 billion in 24 hours” — marking a 16.9% increase in dollars spent online, compared with Black Friday 2016. A big piece of that pie was the nearly $2 billion spent on mobile devices alone (a record 36.9% of…

Square's Video Featuring Yassin's Falafel House in Knoxville, TN

Recently Courtney gave a presentation at Pubcon about creating sexy B2B content. In her presentation, she talked a great deal about one particular video, from Square’s dreamer series, that really stood out — a video about “Yassin’s Falafal House,” located just a few blocks from our office in downtown Knoxville. We’ll include more about her…

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