email marketing tips on the Smarter Searches blog

Email marketing isn’t very sexy – we all know that – but it can be really effective when it’s done well. It often has a higher rate of ROI and conversions than social media, and it is an incredibly affordable component in your marketing budget. Keep in mind that people are inundated with email each…

Most small business owners know a little bit about branding.  At least, insofar as they know they need to be thinking about branding.  Too often, branding becomes secondary or tertiary behind other strategies to make sales or generate leads.  But the digital marketplace is filled with opportunities for branding and it becomes a great way…

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