reasons why Facebook advertising should be in your social media marketing plan

With 81 percent of Americans on social media, it’s no secret that it is changing the landscape of marketing. Businesses know the importance of leveraging social to connect with audiences and promote their brands, and it’s pretty much essential for targeting millennials. None of this is news. However, social media platforms are constantly evolving. Just…

Smarter Searches blog post on PPC platform options

Pay per click advertising can be a great way to grow web site traffic and increase leads and conversions.  However, with multiple platforms available, it can be easy to get confused when setting up an account.  I do recommend hiring an agency for almost all search engine marketing campaigns because the ROI you get from…

© 2012-2016 Smarter Searches – We Think Smarter! / 800 S. Gay St., Suite 700 Knoxville, TN 37929 | Terms of Use & Copyright Notice | Privacy Policy