reasons why Facebook advertising should be in your social media marketing plan

With 81 percent of Americans on social media, it’s no secret that it is changing the landscape of marketing. Businesses know the importance of leveraging social to connect with audiences and promote their brands, and it’s pretty much essential for targeting millennials. None of this is news. However, social media platforms are constantly evolving. Just…

The Smarter Searches blog teaches you how to use the power of user-generated content for your business.

Your customers can be one of your greatest marketing assets. “How?” you ask. It’s called user-generated content (UGC), and it begins with the simple act of consumers and fans sharing, posting, and retweeting something about your brand. According to an article by AdWeek and Social Times: “85 percent of users surveyed find visual UGC more influential than…

why you should breakup with social media

Twitter, Facebook, Pinterest, Instagram, Snapchat, Tumblr, Reddit…where in the world do you even begin? You want to get the word out about your business, find your target audience, get them to love you, build an empire, figure out how many licks it takes to get to the center of a tootsie roll pop, etc. But…

how to host a facebook contest and create social media buzz

If you keep up with social media and its current trends, you’ve likely noticed that hosting contests are a highly effective way to engage an audience. And, for most businesses, Facebook tends to be the best platform to use since that’s where you’ll capture the largest percentage of people. In fact, a successful contest can…

thank list

Learn the best ways to show your followers your appreciation Mashable’s Ryan Katon recently published an article about AmericanGreetings’ partnership with Mashable to bring the #ThankList challenge to life. Essentially, it’s a bucket list to publicly thank all those people you’ve forgotten to thank via thank you cards, notes, etc. on the Twitterverse instead. It’s…

what not to post on social media

5 Questions to Ask Yourself Before Hitting Send Before sharing a post on social media, it’s important to step back and evaluate what you are posting. I understand that the argument against refraining from posting every single thought you might have can be “freedom of expression,” but before you “freely express” yourself on social media, think about what your words…

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