marketing advice for unpopular products

When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you find that the job is considerably less sexy than you…

Cereus Bright case study

Knoxville’s Rhythm n’ Blooms 2015 Music Festival is over…and I’m having withdrawals. That is, withdrawals from live music, extremely talented musicians, and the energy of this fun, intimate festival…and I almost didn’t go! On April 10, 2015, my husband and I made the last minute decision to buy our tickets, hop in the car, and…

It is remarkably easy to tell small businesses that they have to take their marketing seriously.  The mark of a successful business is that the owner is constantly working ON the business rather than just IN the business.  However, it is surprising how many marketing companies fail to promote themselves as they promote others, leading…

As a parent, “because I said so” sees it’s fair share of use.  Kids don’t always need a detailed reason because they often can’t understand the details of the ramifications of what they’re doing.  For example… “Why can’t I keep playing?” “Because I said so” is just so much easier than “because you could fall…

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