Learn more about Google's latest update to cross-device remarketing from Smarter Searches

Have you ever been searching for a product or event, and ads for that product or event started popping up on your Facebook feed or other websites that you are visiting? If you’re like me, you’ve probably wondered how on earth these oddly specific ads are finding you. Truth be told, the answer to this…

For updates on Google's latest updates on mobile-first marketing, read the Smarter Searches blog!

“Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, [Google is] seeing more than half of all web traffic now coming from smartphones and tablets.” With the ever growing use and desire for mobile devices, Google…

Follow the Smarter Searches blog to stay relevant in the mobile world of digital marketing.

Technology never sleeps. If you blink, you may miss the latest and greatest new technological innovation. Today, the “newest and greatest” innovations seem to be centered around mobile devices. Here in 2016, everyone has a smartphone or tablet, and in many cases – both. And as the social and technological world advances, so must trends…

keyword auditing tips on the Smarter Searches blog

Lately I’ve been subscribing to a new philosophy: less is more. I’ve gotten rid of excess and focused more on simplifying my life. While I’m sure this methodology has been around for years, it’s a completely new concept to me. For example, if something was on sale, I wouldn’t think twice about buying it, only…

PPC quality score tips

Like everything else in life, we strive for quality. High quality cars, high quality food, high quality homes. We want things to live up to our standards and expectations. We want Cadillacs, filet mignons, mansions. As it turns out, Google isn’t much different. They want the creme de la creme just as much as we…

Read the Smarter Searches blog to find out what PPC is and how it can help your business succeed!

When I meet with small business clients, I frequently find that I have to explain more about what pay per click advertising is and dispel a few myths about how it works, more so than many other aspects of digital advertising.  Since many of these questions come up on a recurring basis, it only makes…

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