blogging for business tips on the Smarter Searches digital marketing blog

Blogging. What started as a way to electronically keep track of one’s daily trials and tribulations has quickly expanded into an online force all of its own. Here’s what we mean: Blogging for your business presents a wide range of benefits like positioning yourself as an authority in your industry and establishing better customer relations…

how to choose the best social media platform for your brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and LinkedIn. You plan to use a…

Smarter Searches - SEO Why Your Website Needs It

SEO is somewhat of a mystery to many people. It’s a complex process to get it right, and most people don’t truly understand how difficult it can be. The word gets thrown around an awful lot — and many times incorrectly. Some people think that it is a magic formula for dominating the search engine…

find out how to increase seo performance with better ux tips

+ 9 Ways to Improve Your UX What comes first…organic Google rankings or your customers? Who do you serve first when it comes to the almighty desire to be the best? If you want my opinion, always start with your customers. In your efforts to be the best and to be visible online, always begin…

Gain Google's trust with these tips from the Smarter Searches blog

Remember when you were young, naive, and trusted everyone? You gave all people the benefit of the doubt, because no one would ever do anything to hurt you, right? Right — until one day, when you’re proven wrong and have to learn to be more selective with whom you trust. Google knows the feeling. Back…

SEO link building is extremely important - find out what links are, what purpose they serve, and ways that you can add useful links to your website and boost your SEO efforts in an entirely white-hat, legal way.

In SEO, the word “link” gets thrown around a lot. Backlinking, internal and external links, and no-follow links are all commonly said when describing link building. But what exactly is link-building and why is it important to your website? Links play a big role in determining how well your site will rank in the search…

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