Understanding your audience is one thing…but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business. Here’s what you need to know. The Brain is Wired to Act Impulsively Increased levels of the brain’s “feel good” juice, dopamine, have been found to make us more impulsive. More…

how to achieve minimalism

Throughout history, many people have chosen to live intentionally simplistic lifestyles, and some have even been so-called evangelists for the practice. Just look at the current popularity of tiny, minimalist houses and it’s easy to see that it’s possible to live and work with less. Minimalism doesn’t stop at lifestyles and worldly possessions — there’s…

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