The Smarter Searches blog teaches you how to use the power of user-generated content for your business.

Your customers can be one of your greatest marketing assets. “How?” you ask. It’s called user-generated content (UGC), and it begins with the simple act of consumers and fans sharing, posting, and retweeting something about your brand. According to an article by AdWeek and Social Times: “85 percent of users surveyed find visual UGC more influential than…

why honest reviews are essential

Whether you’re shopping on-line or in a box-store, using reviews and testimonials to make buying decisions is extremely helpful — that is, until they’re false, phony, or unreliable. This particular rant comes to you from the recent news that Amazon is suing 1,114 Fiverr users for offering to write fake product reviews. Sadly, it’s Amazon’s second…

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