using IGTV for marketing

I teach Digital Marketing Strategy at the University of Tennessee. I was preparing my slides Tuesday for our lecture and discussion about Instagram. By the time I had given my lecture on Thursday, the content in my presentation was out of date. How could a platform change so dramatically that in two days my notes…

how to market to Gen Z consumers in 2018 and beyond

Just when the marketing world has finally begun to understand millennials, a new generation is just around the corner. Generation Z, born after 1996, is predicted to be the largest group of consumers by the year 2020 and reach a buying power of 44 million by the year 2025. With Gen Z rising as the…

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