using IGTV for marketing

I teach Digital Marketing Strategy at the University of Tennessee. I was preparing my slides Tuesday for our lecture and discussion about Instagram. By the time I had given my lecture on Thursday, the content in my presentation was out of date. How could a platform change so dramatically that in two days my notes…

how to use Instagram Stories for your business

Not all that long ago, everyone was up in arms about Instagram adding a “story” feature to the app. A wave of Millenials and Gen Zs even took to posting their Snapchat usernames on their Instagram stories in a comical protest. But after accepting the feature and beginning to use it, those same people have…

Getting started with a successful social media strategy can be daunting. From Facebook to Twitter to LinkedIn and Google+, there are tons of platforms to learn and stay up-to-date on. Knowing that, it’s easy to see how social media for your business can seem overwhelming, especially if you’re starting from scratch! The best way to…

how to choose the best social media platform for your brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and LinkedIn. You plan to use a…

how to pick colors for social media on the Smarter Searches blog

Instagram is an excellent social media platform for showcasing visual content, but when you scroll through an individual’s profile, you find something more — you find that the people and businesses are telling a visual story. Here’s how you can, too. When scrolling through Instagram, one thing you might notice is that celebrities and Instagram-famous…

Smarter Searches' blog updates users on Instagram updates such as Instagram Stories

Insta Stories? Gram chat? We’ve got a new player in the social media arena, and we want to break down just how it can affect your business’ social media marketing efforts. What It Is: Instagram Stories, a new Instagram-specific feature that was introduced just this past week, is similar in concept to a Snapchat Story,…

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