Getting started with a successful social media strategy can be daunting. From Facebook to Twitter to LinkedIn and Google+, there are tons of platforms to learn and stay up-to-date on. Knowing that, it’s easy to see how social media for your business can seem overwhelming, especially if you’re starting from scratch! The best way to…

how to choose the best social media platform for your brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and LinkedIn. You plan to use a…

how to pick colors for social media on the Smarter Searches blog

Instagram is an excellent social media platform for showcasing visual content, but when you scroll through an individual’s profile, you find something more — you find that the people and businesses are telling a visual story. Here’s how you can, too. When scrolling through Instagram, one thing you might notice is that celebrities and Instagram-famous…

Adapting to Instagram updates and policies

Change can be unsettling, so when Instagram announced that it was changing it’s algorithm from showing posts chronologically to favor posts that are considered most relevant to the viewer, business owners everywhere shuddered with fear. Everyone’s first thought was that their posts will be pushed off to the side lines, and it seems as though…

A guide to Instagram community guidelines and policies

Now that we’ve evaluated why the web is full of trolls and everyone on the internet is so angry, and we’ve gone through the top tips for handling web hate, I wanted to go into the details of managing InstaHate if it comes your way. There are Terms and Conditions with every app you download,…

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