Find out how to use keywords and how to rank for them in our SEO basics tutorial on the Smarter Searches blog

What Are Keywords? Keywords are a key element of standard SEO (Search Engine Optimization) and PPC (Pay-Per-Click) practices. Today we’ll only focus on the SEO side of things, including the foundation of your site’s content. Used on your website — written into your main navigational pages, on blogs,  and in other descriptive locations —  these…

Read the Smarter Searches blog to find out if keywords are obsolete in an SEO strategy.

I was on a call the other day with someone who said their current SEO strategy isn’t based on keywords. For a few moments I didn’t quite know what to say. Like, at all? No keywords at all? I was completely speechless. How do you have a strategy without keywords? Aren’t keywords sort of the…

How Users Search for Local Services We have a number of local clients that provide services to a finite area and it’s incredibly important for us, as digital marketers, to understand what their top keywords are. I recently found myself disagreeing with a client who insisted the only keyword of note on his account was…

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