how to choose the best social media platform for your brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and LinkedIn. You plan to use a…

why you need professional headshots

I’m a big proponent of having professional headshots. They’re a must if you use LinkedIn (which more than 300 million people do). They’re also an important asset on many business websites, if you’re speaking at a conference or trade show, and for occasions when you need some sort of press kit.  Every time I speak…

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